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School Campaign in Bejing
Believed to be the first school campaign of its kind in China, the International School of Beijing (ISB) held a school-wide bicycle safety week, March 21-25, 2005.
This campaign focused on providing both the necessary equipment and knowledge to improve personal bicycle safety. A free helmet, a personal reflector, and bike safety handbook were given to more than 1,800 students and 350 teachers.
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